Typefaces or fonts as they called are probably the most important ingredient available to graphic designer. For this reason it’s worth spending time putting together a list of fonts that you feel are first and foremost well designed, but also appropriate for the various type of project that you generally work on.
Types of Font
1. Sans serif fonts
Sans serif fonts lack of the counterstrokes of serif fonts, and are visually much cleaner and modern in feel. The punchier look of sans serif fonts means they are good for large headlines or for short runs of printed text, such as in table or over well spaced paragraphs of limited length. They are also easier to read on low resolution screen than serif fonts because fewer pixel are required to display them, so often appear on websites that specify the display font.
2. Serif fonts
There are identified because of the short serifs or counterstrokes at the end of ancenders, descenders,stems and so on. Serif fonts also tend to be easier to read for long period so are the most popular coice for novel or newpapers.
3. Script fonts
Script fonts are closely related to calligraphic type forms, and are generally not suitable for body text due to their complex letterforms. They have their uses, however, and are normally used for ornamentation.
4. Decorative or display fonts
Display fonts are rarely suitable f ours as body text as, by their nature, they are easy not so easy to read at small point sizes. They can work well when used for headlines, but must obviously complement the font chosen for the body text that follow. If you want to make a typhographic statement, on a poster or a cover for example, a display font maybe a suitable choice.
Some Design rules for choosing and using font :
1. Always think carefully about who your design is aimed at when choosing a font. The demographic of the assumed readership is very important, not just in terms of the styling, but also in terms of how suitable the font will be for reasons of clarity.
2. Think carefully about font size. Keep the relation between headlines, text headings, body text, and captions distinct.
3. Never use dozens of font when two or three font or font weight will do job.
4. Take care of the when combining sans serif and serif and test combination of differing fonts to find which work on you.
5. Make sure that any font families that you choose have sufficient weight and styles for your project.
6. When designing with more than one font family, compare the physical characteristic of each to make sure they combine well.
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